New media advertising and Online Marketing recently, has come up in a big way in India. As Indian advertising world increasingly leans towards new media, there’s been a surge in new marketing strategies that may or may not prove successful. Agencies abroad are already turning to the burgeoning gaming world, to incorporate seamless ads into video games.  

Apart from that agencies are using Google Adwords to give a fresh look to website ads. New media ads are not restricted to video games and Adwords, social media marketing is the new wave. With social networking sites like Orkut, Myspace, Facebook and lately Twitter gaining popularity in India, companies are finding it easier to get in touch with direct users of their product and services.

Social media marketing provides them with an opportunity to advertise in a non advertising way. It also helps them in identifying peer groups and influencers. Depending on the interactions of a peer group trends can be analyzed, which can be used for further innovations.  Social media cannot only be used for broadcasting and announcing, but it can also be used for listening.

The customer today has moved ahead of full page news paper ads and primetime TV slots. The customer today has a very low attention span until and unless. New media puts your customer in charge, let them generate a buzz, let them review your services and then they will believe in